Introducing
Wholesale
Rate
Policy
We are changing
the way you
buy jewellery.
Before you buyjewellery,check WRP.
Visit Regal JewellersCheck WRP
Then Decide
Regal Jewellers · Manufacturer & Wholesalers
Why you should check WRP?
The usual way
- High quoted making charge
- Ask for a discount
- Bargain
- Your final rate depends on the deal you get
We want to
change that.
At Regal Jewellers:
Check the tag
The WRP you see is the rate you get.
TransparentPublishedNo bargaining required
WRP is a Benefit. Not an offer.
A benefit
- A benefit you can avail every day
- Same for every customer
- Direct from the Manufacturer to You
- Printed on your estimate
An offer
- Temporary and expires
- Depends on conditions
- Depends on how hard you bargain
- Agreed at the counter
“At Regal Jewellers, You get right price for every gram of gold you buy”
Small purchase or big.
First-time visitor or regular customer.
At Regal Jewellers, the benefit is the same for everyone.
Manufacturer-direct wholesale rates, every day.
How we do it?
We make it.We sell it.
Traditional route
Making charge you pay
Could be higher for a comparable jewellery piece
Regal Jewellers
Regal ManufacturingMaking charge you pay
A lower WRP % published for each jewellery piece
Percentages shown here are examples only. The actual WRP % varies by product.
Regal Jewellers Wholesale Rate Policy · WRP
We are changing
the way youbuy jewellery.
At Regal Jewellers, our manufacturing roots allow us to offer our customers jewellery at lower making charges. With published making charge rates for every category, collection and style, our customers know exactly what they’re paying for before they make a purchase.
What you seeis what we explain.
Our team is committed to showing you exactly how your jewellery is priced.
Nothing hidden behind the counter.
WRP EstimationExampleTalk to us
Request a call back
Leave your details and our team will call you to share the WRP for the jewellery you have in mind.
- No obligation to buy
- Your details stay with Regal Jewellers
Before you buy gold.
The Fourth Check.
- 1Gold rate
- 2Purity
- 3Weight
- 4
At the counter
How to read your WRP estimate
Your WRP estimate breaks down the price of your chosen jewellery. Here’s what each number tells you.
- 1Jewellery category, collection, style and WRP %
The applicable WRP percentage depends on the category, collection and style of the jewellery. The rate is set for the piece, not the customer.
- 2Today's gold rate and weight
Check the prevailing gold rate and the jewellery’s gross, stone and net weight. These details are taken from the jewellery tag.
- 3Wholesale Rate Policy, in rupees
Not just a percentage - the actual amount. This is the figure to compare with any other quote you have.
- 4Price with WRP and estimated savings
See the estimated price under WRP and the saving shown against the comparison price.
- 5Market Estimated Price
This shows the estimated market price alongside the WRP price, so you can compare the difference and understand the savings with WRP.
Your visit
What happens from tag to bill
We scan the tag
Weight, category, collection and WRP % come straight from our system - never from memory.
You see the WRP panel
Gold rate, weights, making charge in rupees, and what you save against the market.
More than one piece?
We show the whole basket item by item, each with its own WRP %, and the totals together.
A sales manager reviews it
Every estimate is reviewed in our system by a named manager. Any change is recorded and shown on your estimate.
Printed estimate, matching bill
You hold the WRP estimate before you pay. Your bill matches it.
Side by side
How WRP changesthe way you pay.
| What you pay for | Traditional route | Regal WRP |
|---|---|---|
| Making charge | Traditional routeRetail making charges are generally higher and vary across jewellers and designs. | Regal WRPA published WRP % for each category, collection and style |
| Wastage | Traditional routeOften added as a separate charge | Regal WRPNo separate wastage - included in the making charge |
| Who gets the rate | Traditional routeCan depend on how hard you bargain | Regal WRPThe same rate for every customer |
| Where the saving comes from | Traditional routeLimited-period offers and counter discounts | Regal WRPBuilt into the price, because we make it ourselves |
| When it applies | Traditional routeChanges from one offer to the next | Regal WRPEvery day |
| Estimate vs bill | Traditional routeFinal figure can change at billing | Regal WRPPrinted estimate, and the bill matches it |
“Traditional Route” means the usual making charge for a comparable piece, not any one jeweller. WRP percentages in the estimator above are samples; your in-store estimate shows the exact figure for your piece.
Questions you may have
If you don't see yours here, ask at the counter - we'll show you the figures on screen.
Check the WRP estimate yourself.
Choose any piece of jewellery in store. We’ll show you its WRP estimate, including the making charge, final price and estimated savings, before you decide to buy.